Merchants Commons is a new, modern, urban mixed-use building featuring over 25,000 square feet of commercial space and 66 residential apartment units in downtown Syracuse, New York, from real estate developer Washington Street Partners. We designed and developed a WordPress website, with a custom theme built on top of the Foundation responsive framework, to offer potential residential and commercial tenants an enticing view of the project as it moves toward completion later this year.
The site features full-screen background images to highlight the property’s beautiful interiors and stunning downtown-Syracuse views, a custom residential application from which users can view unit photos and layouts, and carefully-crafted search engine optimization tweaks.
We also designed and sent custom email campaign templates to spread the news.